Reimagining an Urban Center

The city of Bielefeld, Germany has embarked on an ambitious plan to transform the Jahnplatz area, a central, bustling square and piece of ‘connective tissue’ between the old and new parts of the city.

In collaboration with residents, businesses, planners, property developers, and architects, I worked to understand the needs and desires of the community, establish a unifying vision for the function and character of Jahnplatz, and to ground the place in a new aesthetic and experiential identity.


  • User Research, Domain Research, Business Strategy, Experience Design, Visual Design, Project Management