Making Big Data More Useful

Electronic Arts needed better insights from the immense amount of data collected through their games and other channels. First, my team at UXanimal worked to understand the goals and existing workflows of the analysts, marketers and executives who process and use this data. Ever mindful of business requirements and technical constraints, we developed an elegant information architecture and UI framework to unify a wildly diverse, often redundant set of telemetry and analytics tools into one modern, cohesive application that’s remarkably easy to understand and use.


  • Domain Research, Information Design, Experience Design, Project Management, Implementation Support