Making Big Data More Useful

Electronic Arts needed better insights from the immense amount of data collected through their games and other channels. First, my team at UXanimal worked to understand the goals and existing workflows of the analysts, marketers and executives who process and use this data. Ever mindful of business requirements and technical constraints, we developed an elegant information architecture and UI framework to unify a wildly diverse, often redundant set of telemetry and analytics tools into one modern, cohesive application that’s remarkably easy to understand and use.

Disciplines

Domain Research, Information Design, Experience Design, Project Management, Implementation Support

Data, Insight, Action!

Insights mean little unless they lead to action so we extended the UI framework to seamlessly integrate rich campaign management, reporting and automation features.

Making EA’s data accessible and actionable in a cohesive way led to a dramatic increase in productivity and morale among the people working to understand and improve the experience of EA’s players around the world.

Making Big Data More Useful

Disciplines

Data, Insight, Action!

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